Topps and Cloudco Entertainment announced a massive crossover collaboration today for the company’s iconic brands. 2021 will see a Garbage Pail Kids and Madballs gross out battle that will result in a number of new collectible products. According to the press release, collectors can expect to see cards, toys, clothing, pins, figures, and much more. New artwork will be done by original Madballs artist Jim Gorman, and longtime GPK artist Joe Simko. Characters for both brands will be featured in both group and individual one on one tongue in cheek battles. A number of companies were announced that will be releasing products as part of the crossover. Collectors can expect to see:
- Topps (Trading Cards)
- Megalopolis (2 pack action figures)
- Mad Engine (apparel and accessories)
- Chalk Line (jackets)
- MishkaNYC (street wear, apparel, accessories, and vinyl figures)
- Pinfinity (augmented reality pins)
- Super Impulse (collectible toys)
There will be other partners announced shortly for mobile app, retail, and publishing. As part of the announcement Topps VP of Global Licensing Ira Friedman said, “Shared nostalgic roots and over-the-top zaniness make this collab a no-brainer. Our respective fan bases as well as pop-culture aficionados everywhere are going to have fun with this outrageous mash-up.” See below for the full press release from the companies.
FOR IMMEDIATE RELEASE:
MADBALLS™ vs. GARBAGE PAIL KIDS®FACE–OFF IN “A BATTLE OF THE GROSSEST” BRAND COLLABORATION
LOS ANGELES. January 14, 2020. CloudcoEntertainment, owner of the venerable-but-irreverent Madballs™ brand, and The Topps Company, owner of the renowned-yet-subversive Garbage Pail Kids® brand(“GPK”), have teamed up for a collaboration that playfully pits classic 1980s icons and “co-heavyweights of gross”against one another. The collaboration will feature all-new1980s inspired artwork from veteran Madballs and GPK illustrators and kick-off with a number of consumer goods partners, including trading cards, collector toys, soft lines, collectible augmented reality pins, and more.
As an original “gross out” brand of the 1980s, Topps released its Garbage Pail Kids series of trading cards in 1985, featuring hilariously revolting characters with appropriately irreverent names. Fifteen different card series were produced over the next three years in addition to a Garbage Pail Kids animated series and a full slate of globally-licensed consumer products, with ongoing product lines that continue to the present day. For its part, Madballs launched its irregularly-shaped toy foam balls in 1986, featuring its own proprietary and often-socially-inappropriate characters with ghastly faces, grotesque names, and disruptively funny attitudes to match. Madballswent on to sell tens of millions of toys, inspire a series of animated specials, and launch an extensive consumer products program that included comic books, softlines, video games, collectibles, seasons, and back-to-school products.
For over three decades, Madballs and GPK have both been known as the “grossest of the gross”, co-ruling counterculture with their pun-heavy names and subversive humor, and this collaboration features all-new artwork that pits entire groups of Garbage Pail Kids and Madballs’characters against one another, as well as individualcharacters from each brand in fun and tongue-and-cheek one-on-one face-offs. Artwork will remain “authentically 80s” via all-new imagery from long-time veterans of each brand like Jim Groman, who worked on the original Madballs brand launch in the 1980s, and Joe Simko, a fan favorite and master illustrator of Garbage Pail Kids whose GPK artwork has been prominently featured in the brand’s trading cards and packaging.
Consumer product launch partners include: Topps (trading cards), Megalopolis (two-pack action figures), Mad Engine (apparel and accessories), Chalk Line (jackets), MishkaNYC (streetwear, apparel, accessories, and vinyl Medicomfigures), Pinfinity (augmented reality pins), and Super Impulse (collectible toys), with specific mobile app, retail, publishing, and other partnerships to be announced shortly.
“Madballs and GPK are of the same era and share tons of irreverent attributes so we love the idea of a fun ‘confrontational collaboration’ that plays off the two brands as competitors,” said Robert Prinzo, CloudcoEntertainment’s Head of Global Licensing. “Whether it’s Hollywood monsters, horror icons or comic book superheroes, fans always want to see ‘impossible’ match-ups from different universes, so we’re grateful to partner with Topps and deliver the ‘grossest’ possible version of that here.”
“Shared nostalgic roots and over-the-top zaniness make this collab a no-brainer,” said Ira Friedman, Topps’ VP of Global Licensing. “Our respective fan bases as well as pop-culture aficionados everywhere are going to have fun with this outrageous mash-up.”
“This is one of those crossovers that many of us have imagined since we were kids collecting both lines. I’ve had these match ups in my imagination since the 80s,” said Ben Westover, Megalopolis’ Creative Director. “Garbage Pail Kids is a timeless treasure, and one of my absolute favorite properties from childhood. I’m thrilled that we have the chance to introduce the GPK and Madballs universes to one another. It’s a perfect, monstrous synergy!” added Matt Westover, Megalopolis’ CEO.
“Here at Mad Engine we are thrilled to be part of this very fun and unique collaboration of Mad Balls vs. Garbage Pail Kids brands. We can’t wait to present this kitschy collection of tees, hoodies, joggers, headwear, and other accessories to our retailers. The celebration of these two iconic pop culture brands from the 80s is just what we all need right now!” – Cindy Levitt, SVP of Licensing, Mad Engine Global LLC
“We are humbled to be a part of The Madballs x Garbage Pail Kids brand collaboration, it represents the ultimate nostalgic marriage as two powerful properties of our youth collide. Having worked with the Garbage Pail Kids brandalready, we are thrilled to pick up from where we left off while adding an incredible partner like Madballs into the mix!” – Ilan Friedman, Co-Owner, Chalk Line
“Mishkais excited to be part of the Madballs x GPK collaboration project! We grew up collecting and obsessing over both the Madballs & Garbage Pails Kids brands. They have heavily inspired us as a brand as well as artists and creatives. We can’t wait to mix our world with the GPK x Madballs world incorporating our characters and design sensibility for graphics that will excite fans as well as opening an entire new crowd to these classic properties.” – Greg Rivera, President, Mishka NYC
“We are excited to be a part of theMadballsx Garbage Pail Kids brand collaboration and helping fans relive the 80s and 90s through disgustingly awesome augmented reality pin badges.” – Caleb Paullus, Founder, Pinfinity
“We at Super Impulse are absolutely appalled at the pairing of these despicable creatures, and cannot wait to bring our collectible toys to the grimy little hands of kids and kids-at-heart everywhere.” – Alan Dorfman, CEO, Super Impulse
Live Mike is next up in the weekly pin series from GPK Nation. Tomorrow, Tuesday 2/2 at 1:00 PM EST the third pin of the 12 pin series will launch. The pin is limited to 50 made.
