Sometime over the night the Topps On Demand #9 GPK Memes set sold out. In less than 24 hours all 500 copies of the set available were snatched up. This is a huge improvement in sales over the last year or more for online GPK sets. While there have been individual online GPK cards sell more than 500, this sets the high mark for a set.
Topps saw similar quick sales with Last year’s Wacky Packages Old School 6 set. The configuration of both sets was done in a similar manner. Collectors were inticed by this set for a few reasons. This was the cheapest price per card online set so far. At 24 cards for $40, puts the price per card at $1.67, down from the usual $2.50. The availability of parallel cards also made collectors want to try their hand at multiple sets. Finally a 50/50 chance to pull a OS 1 sketch card pushed many over the edge.
What will be interesting is if Topps abandons the old format of offering awards, comic con, music, and holiday sets, and instead focuses on the On Demand concept going forward. Whatever happens except to see future sets with the same formula.